The 13-Steps to an Optimised Website: Your Starter Checklist

3 August 2023 — Pobl Tech

When it comes to owning a website, there’s more to it than simply launching it and letting it float in the digital sea. The goal is to make your website a high-performance, sleek sailing ship that cuts through the choppy waves of the internet. That’s where optimization comes into play. From SEO to user experience, a fully optimized website can be the difference between riding the waves or sinking into the abyss.

So, how do you navigate these waters? By following our comprehensive 15-step checklist, of course! Ready? Let’s set sail!

1. Mobile-Friendly Website:

Remember the 90s, when smartphones were just for calling? Well, welcome to the 21st century! Now, phones are mini computers that carry the world in our pockets. Your website must cater to these pocket-sized devices, or risk being thrown overboard by Google’s search algorithm. You can use Google’s Mobile-Friendly Test tool to ensure your website fits all screens.

2. Lightning Fast Load Time:

Ever tried to race a snail? It’s not exciting, and neither is a slow-loading website. The quicker your site loads, the happier your visitors are, and the more Google likes you. Google PageSpeed Insights can help you assess and improve your website’s loading time.

3. Meaningful Metadata:

Think of metadata as the synopsis on the back of a book. It tells search engines what each page of your website is about. Ensure all your pages have unique meta titles and descriptions peppered with your targeted keywords.

4. Secure Those Certificates:

Imagine walking into a haunted house… scary, right? That’s how users feel about unsecured websites. Having an SSL certificate (https://) tells your visitors that your site is a safe place to hang around.

5. Clean URLs:

If your URLs look like a cryptic puzzle, it’s time to clean them up. A clean URL is not just user-friendly; it’s also Google-friendly.

6. Sitemap Submission:

A sitemap is like a treasure map for search engines, guiding them through the different pages of your website. Ensure you have a sitemap and it’s submitted to Google Search Console.

7. Keen on Keywords:

A keyword tells a search engine what your content is about. Optimizing your content with relevant keywords is a must, but beware the keyword stuffing dragon – it could get you banished!

8. Alt Text for All Images:

Like braille for images, alt text helps visually impaired users understand what’s in your pictures. It also whispers into Google’s ear about the content of your images.

9. Interesting Internal Linking:

Think of internal links as the secret passageways in a mansion. They connect different rooms (read: pages), helping your visitors navigate your website, and guiding Google’s crawlers.

10. Exciting External Linking:

Just as you enjoy a good reputation when seen with cool friends, linking to high-authority external websites can boost your credibility too.

11. Banish Broken Links:

Broken links are like dead-ends in a maze, frustrating your visitors and leaving Google crawlers confused. Regularly hunt down and fix any 404 errors or broken links.

12. Clear Contact Information:

If your visitors have to play detective to find your contact information, you’re doing it wrong. Your contact details should be as easy to find as a lighthouse on a dark night.

13. Conversion Optimisation:

Your call-to-actions are like sirens luring sailors. They need to be compelling, clear, and easy to follow. Guide your visitors smoothly down the conversion path.


So there you have it, the 13-step dance to a fully optimized website. Remember, this isn’t a one-time waltz. Keep monitoring your site, adjusting your steps as the rhythm of the digital world changes. Happy dancing!