Sporttape is a leading UK consumer brand based in Wales with the goal of supporting a million athletes a week with professional guidance and tapes they can trust.
They approached Pobl Tech in need of business growth support and wanted to increase the number of conversions on their WordPress & WooCommerce website. Additionally, due to the high number of plugins and security issues, they also required in-depth technical assistance to rework their back end system to improve stability and speed.
We supported Sporttape with a mix of digital marketing, design and development support – tailored around their objectives.
The digital marketing strategy focused on optimising their Google Ads strategy, increasing their reach and ad spend return. We also assisted them with their overall marketing strategy and social media ads strategy, further increasing Sporttape’s reach and visibility. Since working with Sporttape, we have consistently achieved a 500% return on ad spend (ROAS) – above the standard 200% average.
Supporting the digital marketing was a refresh to the user journey, streamlining the process to create as little navigation and clicks as possible before a sale. We also updated their visuals, landing pages as well as included more advanced functionality to encourage upsells and larger basket sizes.
Additionally, we supported Sporttape with back-end system improvements and maintenance. This involved reworking many elements to increase site speed, stability and security.
Due to their support package, ongoing marketing, design & development is continually improving their website and revenue.