1 August 2023 — Pobl Tech
The elusive world of digital marketing are full of tactics, tools, and trade secrets.
Many of which are kept closely guarded.
As a result, there are things that your digital marketer might not want you to know.
Fear not, though!
We’re about to lift the curtain and reveal some of these.
The first thing many marketers don’t want you to know is that SEO, while immensely valuable, is not a magic bullet.
It’s a marathon, not a sprint.
It requires consistent effort, thoughtful strategy, and patience.
Plus, SEO best practices are constantly evolving, meaning what worked yesterday might not work tomorrow.
You might be tempted to go for the cheapest option when it comes to digital marketing services.
However, low-cost services may not offer the best value.
Sometimes, they may use ‘black hat’ techniques that can get your site penalised by search engines.
Remember, when it comes to digital marketing, you often get what you pay for.
While some marketers might imply they have secret tactics to rocket your site to the top of the search results, the reality is that quality content is still king.
Search engines reward websites that provide valuable, unique, and relevant content.
There’s no substitute for spending time creating high-quality content that resonates with your audience.
Your digital marketer might be presenting you with impressive numbers – a lot of clicks, impressions, or website visits.
However, these metrics can sometimes be misleading.
The most important measure is whether those interactions are leading to the desired action, like a sale or a sign-up.
Always strive for meaningful engagement over vanity metrics.
Having thousands of followers on social media might sound impressive, but if they’re not engaging with your content or contributing to your bottom line, those numbers don’t mean much.
What truly matters is the quality of your followers and their level of engagement.
A smaller, more engaged audience is far more valuable than a large, disinterested one.
Your digital marketer may suggest jumping on every new trend or platform, but this isn’t always the best approach.
What works for one brand might not work for another.
It’s essential to know your audience and where they spend their time online.
Focus on what’s best for your brand, not just what’s new and shiny.
There’s a common misconception that digital marketing is only for large companies with big budgets.
The truth is, digital marketing can be scaled to fit almost any budget.
In fact, smaller businesses often have an advantage in being able to build a more personal connection with their audience online.
One of the biggest secrets is that a lot of digital marketing can be done by yourself.
Yes, agencies and professionals have skills and experience that can greatly benefit your business, but that doesn’t mean you can’t learn some of it too.
With plenty of online resources and tools available, you can take on aspects of your digital marketing, which can be rewarding and cost-effective.
Despite the explosive growth of social media and other forms of communication, email marketing remains one of the most effective tools in a digital marketer’s arsenal.
They might not say it outright, but a well-crafted email campaign can have an impressive return on investment.
Personalisation and segmentation are key here – a ‘one-size-fits-all’ approach no longer works.
It’s about delivering relevant content to the right people at the right time.
This might be the hardest secret to swallow, but good digital marketing takes time.
While certain tactics like PPC advertising can provide quick results, most strategies, such as SEO, content marketing, and building a social media following, require time to take effect.
If a digital marketer promises overnight success, they’re likely not being entirely truthful.
Long-term, sustainable success in digital marketing is a result of ongoing effort, regular testing, and continuous optimisation.
Remember, understanding these ‘secrets’ can better equip you to navigate the digital marketing landscape.
By asking the right questions and setting realistic expectations, you can forge a more productive relationship with your digital marketing team.
The more you know, the better partner you can be in your own digital marketing journey.